Zoox unveils next-generation robotaxi ahead of paid commercial launch

Amazon-owned autonomous driving company Zoox unveiled its “next-generation” robotaxi with a distinctive design on Wednesday, further enhancing passenger experience and production readiness ahead of a larger-scale U.S. market rollout planned for later this year.

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The company said the new version will feature higher-quality in-car touchscreens, more comfortable seats and headrests, and refined interior layout details that make it easier for passengers to find misplaced items such as keys or phones.



Zoox has also expanded and repositioned the bidirectional reflective markings on the vehicle body. These devices help passengers and external observers such as law enforcement identify the front and rear orientation of the vehicle, making it more recognizable on the road.



According to Chris Stoffel, Zoox’s director of engineering, the design philosophy is to create a minimalist yet layered interior style that does not distract passengers like the many features found in today’s traditional passenger vehicles.



The upgrades come as Zoox plans to enter more U.S. markets and prepare to begin charging passengers later this year. The company, acquired by Amazon in 2020 for $1.3 billion, is notably lagging behind Waymo, owned by Google parent Alphabet, in commercialization progress.



Waymo recently surpassed 500,000 paid rides per week across 10 U.S. cities and plans to expand its commercial service to more cities this year, including London and Tokyo, which would mark its first entry into international markets. In comparison, Zoox said it has carried more than 500,000 passengers cumulatively since launching service in Las Vegas last September.



Currently, Zoox offers free rides in Las Vegas and parts of San Francisco, and allows select users to hail its robotaxis in small areas of Miami and Austin, Texas. The company is also conducting test operations in six other U.S. cities.



In March, Zoox reached a partnership with Uber to enable its robotaxis to accept rides through the Uber platform in Las Vegas, thereby reaching a broader user base.


Zoox’s robotaxi is nicknamed “toaster” due to its shape. The vehicle eliminates the steering wheel and pedals, featuring four carriage-style seats facing each other inside, presenting an overall spatial layout similar to that of a shuttle.


The company’s biggest challenge remains achieving paid commercial operation. Zoox is still awaiting approval from the National Highway Traffic Safety Administration (NHTSA) to operate up to 2,500 autonomous vehicles for commercial operations on public roads.


Currently, the application remains under review after the public comment period ended in early April.


Zoox stated that the revised model unveiled this time is defined as its “production-intent vehicle,” and the company expects to gradually introduce it into the existing fleet later this year.


In addition, the company said it will soon launch large-scale production of robotaxis at its manufacturing facility in the San Francisco Bay Area, which opened last June. Once fully operational, the facility is expected to have an annual production capacity of 10,000 vehicles.



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